The programme emphasizes on environmental, socio-economic and cultural context of Transportation and Automobile Design and ethical responsibilities of a professional designer. It imparts core skills and knowledge to the students to enable them resolve the prevailing and future challenges in product, system and service levels, with utmost confidence. The course, which is ‘process centric’ in nature, is structured around a learning curve that starts off with inculcating aesthetics/ form/human factors sensitivity and a broader understanding of concepts and concerns in ‘mobility’.Students then move on to tackle varying levels of complexity through design projects ranging from non-motorized transport, vehicle exterior/interior design, to transportation systems design. The highlight of the program is to partner with Industries for live projects as part of the curriculum, to give a ‘head start’ for the students to work as professional designers. The programme has produced creative talents to join the industries in India as well as some of the best design studios abroad, besides successful entrepreneurs.