Graphic Design as a silo covers visual communication at all scales.Looking at the power of graphical communication, students learn to work with various media and through different graphical skills.

AREAS OF FOCUS

• Students go through courses like Material and Medium, which covers various print techniques and understand why and how the graphic design discipline has evolved over the years.
• They work with specific skill based courses like Animation, where they learn about character design, motion of objects, the basics of timing, creating keyframes and animating between them.
• Through a course in Typography, students learn the importance of Type and typefaces– how to best use them and if interested they are provided guidance to learn the art of type design.
• There are also courses in visual culture, colour theory, visual ergonomics, packaging, publication design and branding, which a student in graphic design is exposed to.

The students also go through 2 visual representation courses where they are encouraged to develop illustration skills and styles to be used with various mediums– both hand-done as well as computer aided.

Through 10 design projects the students are encouraged to apply this learning and much more while working with real world problems and clients.