We have been witnessing dramatic change in the way a graphic designer works. The rapid changes in the way communication is happening in recent context of technological advancement has made through understanding of graphic design much more important than ever before. This programme prepares students to take on all new context challenges and technological advancements in the field of Visual Communication and specially in Graphic Design domain. Paradoxically, traditional skills have become more necessary than before. Quality and creative solutions contextual to the user’s needs are still a basic human input. The fundamental importance of creating a visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word have become an integral part of learning graphic design at NID. During their period of study, students in graphic design are encouraged to work on a variety of projects, majoring in the selected sub-domain of graphic design. The areas covered include typography & type design, publication design, image making, illustration, photography, packaging, print design, corporate identity, branding, information & communication systems in digital domain as well as analogues medium. Students, on successful completion of the programme would have acquired the competencies to nd placements with leading graphic design rms working in the area of branding, publication, communication design and design for Digital medium. They could also start their own design enterprise. A graphic design student, in addition to a thorough grounding in design abilities and theoretical aspects, undertakes the study of the cultural and historical context in which designers need to function, as well as of the social and ethical factors that in‑uence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional.