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The objective of the two year Master of Fashion Management (MFM) Programm (erstwhile AMM), started in 1987, is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, best suited to the requirements of the garment export, fashion and lifestyle and retail sectors.

Students undergo in depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/ marketing, innovative fashion management practices, Information technology developments, directions of fashion trends and business practices through field visits and industry internships. Research, data analysis and decision-making skills are inculcated as part of curriculum.

They have the right blend of hard and soft skills and possess the right attitude to enter the junior, middle management levels of any growing organization. The programme offers a solid platform for those wishing to pursue careers in Fashion Marketing, Fashion Merchandising, Retail & Mall Management, Brand Management, Retail Buying, Global Sourcing, Product Development, Visual Merchandising, Export Merchandising, Management Consulting, Fashion Education, Retail Technology, Supply Chain, Customer Relationship, Digital Marketing etc. in the sectors of apparel, lifestyle, accessories (watches, footwear, eye-wear, jewelry), home furnishings and wellness. The students are also exposed and associated with craft clusters because of which they become better marketers of both hand loom and handicraft products.

The programme introduces concepts and principles of Fashion Marketing, Retailing, Merchandising, Management, Fashion product related knowledge and Soft Skills. The curriculum is relevant and updated through regular interaction with the stakeholders. Latest innovations in the programme have been in the areas of

Mall Management, E-Business and Store Operations. The students are exposed to the dynamics of an organization through an eight-week fashion industry internship and training programme. This enables the students to integrate classroom learning with practical experience. Outbound Programme, Leadership development, Craft cluster initiative and extra-curricular activities brings all round development in the student.

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