Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. Today, the success of a brand is marked and understood largely through its uniqueness in identity. With a multitude of prêt and luxury brands mushrooming in the Indian retail scenario, it has become essential for each one of ‘them’ to develop a unique brand identity for maximum impact in the domain of Fashion and Lifestyle. Thus, ‘Fashion Communication’ forms the core of the whole business of Fashion and encompasses integrated course study relating with areas such as Graphic Design, Fashion Journalism, Visual Merchandising, Styling and Photography, Advertising, Public Relations and Space Design.

The Fashion Communication programme covers areas such as Visual Merchandising, Exhibition & Display Design, Gaphic Design, Fashion Journalism, Styling, Photography, Advertising and Public Relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.

Content

Common Foundation Programme in Design

Students will receive inputs in the fundamentals of communication and design through courses that employ the pedagogical tools of theory, exploration, and application. Spread over two semesters, the process of introduction and orientation to communication design is addressed through subjects like Fashion Studies, History and Philosophy of Design, Communication Concepts & Processes, Writing Skills, Consumer Behavior in Fashion, Computer Application, Graphic Design, Visual Merchandising, Photography, Design Methodology and Integrated Term Project.

The third year delves deeper into the core discipline areas with greater emphasis on creatives. In the fifth and sixth semesters, the approach evolves from cognition to problem solving. Subjects like Visual Merchandising, Graphic Design, Styling and Photography, and Fashion Journalism are studied in more detail, with emphasis on project work. After the fifth semester, students explore craft clusters in the interior states of India to understand the richness and the needs of the craft sector: Communication Design solutions are proposed for promotion and upliftment of the crafts. At the end of both semesters, students go to the industry to take up Internship projects, so as to understand the actual industry environment and also apply their learning.

The students will develop a deeper understanding of their area of specialisation through further research, contextual studies, seminars and design projects.

Fashion Communication is a specialised programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle Industry. Four exit level profiles are envisaged overall: Graphic Design, Visual Merchandising and Retail Space Design, Styling and Photography, and Fashion Journalism.