The programme offers a challenge to redefine boundaries, understand consumer lifestyles and aspirations in order to visualize and create new concepts for an outstanding shopping experience. In this course various knowledge domains such as Fundamentals of design, spatial design, retail communication, Retail furniture& fixture, Packaging, Visual merchandising, Branding, Store Design and Retail management are coherently brought together and taught through various modules and projects to the students in general for understanding effective ‘retail experience’.This course has been developed to build aesthetic sensibility and design competence as well as knowledge of the professional aspects of conception and presentation, managerial skills and provision of requisite skills to put various design ideas systematically into practice.