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What is design


To try and put the definition of design into a few words would be difficult, but to sum it up we could say that design is a process which gives us a solution to a problem.

Design is all around us. It is a very intrinsic part of our life. Every interaction we have with the world around brings us in contact with various forms of design, be the design good or bad. From the cup we drink from in the morning, to the closet where all our clothes are stored, to the clothes  in there, it’s all design.


What is the process of Design


The basic process of all designing is the same. One must first think of a problem that needs to be solved. This can then be used as an inspiration to create an idea which would solve the problem in a creative manner. Once the idea is in place, a designer then starts to conceptualize and develop the product/service through his medium of design. Once ready, the product could be a prototype for further research and improvement, or if that is unnecessary, then a final product would then be made available in the market for the customers to use.


Design as a career

‘Gone are the days when engineering and becoming a doctor were the only two professions which were available to choose from. Now we have a world of opportunities and we need to be aware so we can make the right choice for ourselves! Today we will be discussing the vast field of design and the possibilities it presents for us. The possibilities, truth be told, are endless! …’


Design, be it fashion , lifestyle, products of necessity technology, beauty or any other accessories is rapidly going through a phase of change and innovation due to the increasing consumer demand of preferred utility and comfort. Opportunities in design profession galore for students as there are hundreds of sector which need highly skilled and innovative professionals. Fashion, engineering, manufacturing, automobiles, entertainment, advertising, interior designing, food, IT, architecture are some of the sectors where designers are in great demand. The career in design holds immense scope and potential for skilled and talented individuals with innovative ideas.


Design is a career which offers great challenges and at the same time immense scope for your creativity and innovative ideas. It provides you with the satisfaction of seeing your ideas into shape and form and obviously getting recognition.

Who are designers?

Designers whether fashion, industrial or product, conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. Designers possess skills needed to bring a product from its conception to the market.

Skill required

Apart from the basic key qualities like innovative thinking, creative ability, the ability to draw, visual perception, aesthetics and empathy with the user, designers also require the following skills:

  • Presentation & Illustration Skills
  • Communication skills
  • Commercial and entrepreneurial skills
  • Problem solving skills
  • Critical thinking
  • Networking skills
  • Ability to work in team
  • Techknowledge & global awareness


So, “what are you waiting for,” if you think you enjoy meeting people, noticing what type of garment they wear, what looks good on them and what not, you enjoy it when your room is being painted a new, you love it when your friends wear old knick knacks as jewellery, well you are the kind of person needed to be a designer.


Career Prospects

There are various career options for designers. They can be employed by manufacturing establishments, large corporations or design firms. Even the Government of India recruits a large number of designers. Designers can also freelance or start their own ventures.

Some of the fields to which designers can make their profession are:

Fashion/Apparel Design


Fashion Design deals with designing clothing. The process ranges from conceptualizing a theme, to selecting the cloth, to understanding the cuts, stitching and fit of the cloth, how it will fall or drape over the body, to designing the look and feel of the same and then finally putting itFashion-Apparel-Designtogether as a final product.  The course teaches a student to understand cloth, stitch, communicate his concept and produce finished products. Fashion design is a highly competitive, but rewarding field for the creative individuals. To pursue a career as designer, freelance design consultants, design managers, stylists, exhibition and visual display experts, forecasting and fashion trends forum organizers, costume designers, illustrators, pattern engineers and entrepreneurs.

Textile Design

Textile-DesignTextile Design is the creation of fabrics. It involves study of spinning, weaving, knitting, dyeing, printing and finishing techniques of fabrics, besides those of design concepts, knowledge of color, pattern and texture. To pursue a wide range of careers  in textile mills and export houses, with fashion designers, design studios, mills buying houses, handloom cooperatives and buying agencies as design or fabric managers, or work independently as designers or entrepreneurs.



Communication/Graphic Design

Communication-Graphic-DesignCommunication Design is a mixture of various media design used to communicate with an audience. This can range from posters to websites, to logo and identity, to typography, illustration, advertising, photography, etc. Communication is used interchangeably with the word graphic, but in truth, graphic design is a part of communication.





Fashion Communication

Fashion-CommunicationThis course offers something similar to communication design, but also trains the student with a fashion bent of mind, along with other specific subjects like fashion journalism etc.



Product Design

Product-DesignProduct Design is the skill that equips one to combine art, design and technology to create products for practical use. It ranges from understanding how humans interact with products around them, to understanding various material and how they can be handled, to recognizing a problem that a product could solve, creating a prototype and then developing a final product after testing.




Accessory Design

Accessory-DesignAD is learning how to work with various materials to make fashion accessories like jewelry, footwear, bags etc.





Knitwear Design

Knitwear-DesignKnitwear Design is a more specific type of textile design which deals with creating fabric through various methods of knitting. These can be hand knitting and weaving, computerized knitting etc. To pursue a career as knitwear designers, stylists, entrepreneurs, design consultant, product developers, production managers, merchandisers, retail planners, business developers, forecasters, fashion writers, academicians.





Interior Design

Interior-DesignInterior design is the arrangement of living space, i.e, organizing, managing and planning  of the interiors of rooms at homes, offices, retail spaces, showrooms, hotels, airports, exhibition hall, conference centers, theaters, TV and film studios, etc. interior design includes designing the interiors as well as the exteriors of the space. It involves understanding basics of architecture as well as the aesthetics of a space.




Animation Design

Animation-DesignThis course deals with character development and design, storytelling, learning various forms of animation like hand rendered art, computerized imagery, or using 3d objects like puppets or figures. The course can also be defined as the art of breathing life to a character. A blend of entertainment industry and technology, it is concerned with design, drawing, layout and production of geographically rich and attractive multimedia clips. Animators are the talented artists who create characters for a variety of projects like movies, television, advertisements, etc.




Film and Video Design

Film-and-Video-DesignF and V D deals with telling a story through moving images. This ranges from learning how to handle camera, lighting, costumes, backgrounds etc. The final products can range from ad films, documentaries etc to feature films and television content.





Furniture Design

Furniture-DesignThe design module is similar to product design, with a deeper study of interiors and spaces and the interaction and human comfort in relation to the furniture being created.





Ceramic and Glass design

Ceramic-designGlass-designCeramic and glass design is also a part of product design, specializing in the material understanding of ceramic and glass.





Exhibition Design

Exhibition-DesignExhibition Design is learning how to treat a space in a way that it tells a story or puts across a theme. The study of this subjects ranges from understanding spaces, architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject. The final products can be museum exhibitions, retail and trades show spaces, themed attractions, zoos, window displays and interiors of shops etc.





LEATHER-DESIGNTo pursue a wide range of careers in the leather industry in the areas of design, product development, merchandising, manufacturing, retail and other areas. The program also develops entrepreneurial skills enabling students to set up business geared for export/domestic markets.







LIFESTYLE-ACCESSORY-DESIGNRelates to people’s living patterns, and the products they interact with on a day to day basis. To pursue a career as designers, brand managers, visual merchandisers, product managers and entrepreneurs in the broad areas of precious and costume jewellery, leather goods, gift-ware, tableware, watches, footwear, handicrafts and lifestyle products.








TOY-INTERACTIVE-GAME-DESIGNToy designers are industrial designers who create a concept for and/or produce children’s toys and games. Most toy designers have a background in graphic design, industrial design or cartooning. Interactive game designers aim to create an original game that will stimulate curiosity and excitement in the target market.






INDUSTRIAL-DESIGNCombines fine art, science, business and marketing to design and develop everyday products. Often electronics or machinery.  Industrial designers are responsible for the appearance, function, quality and safety of various manufactured goods.






APPAREL-PRODUCTIONTo pursue a career in production, quality assurance, garment technologists, industrial engineering, product development, sourcing, project analysis, production planning, HR, system analysis, software application and merchandising (retail and export).






FASHION-MANAGEMENTA platform is offered to those willing to pursue careers in international marketing, fashion merchandising, brand management, retail buying and global sourcing, product development, retail management, visual merchandising, export merchandising, management consulting, fashion education, retail technology, supply chain, customer relationship, advertising, etc.





INTERACTION-DESIGNIt focuses on  aspects of design and behavior of various forms of digital products ranging from mobile, web based to dynamic ones in gaming, education, transportation, healthcare, banking, retail and other domains. Designers would have adequate knowledge and training after doing the course enabling them to design wide range of products using varied digital media/technologies and for diverse target audiences.





PHOTOGRAPHYPhotography is currently undergoing extraordinary transition the world over, whether it be in terms of the technology, choice of subject matter, accessibility, everyday consumption, or industrial practices. The employment opportunities for Photography Design graduates may range from freelance and employed photographers, photo editors, media professionals, critics and writers, curators and gallery professionals, academics and researchers, and business entrepreneurs.




AUTOMOBILE-TRANSPORTATION-DESIGNAutomobile design is the process of designing the appearance and functionality of automobiles, including cars, trucks, vans, buses, and even motorcycles. The interior and exterior of every vehicle on the market today was designed by automobile designers. These designers are usually responsible for the color scheme of an automobile, along with the way the vehicle is shaped. Besides making a vehicle attractive, designers are also partly responsible for designing the shape of the car as well. The majority of automobile designers work in the concept and design departments at large automobile manufacturers.




FOOTWEAR-DESIGNA career in footwear design offers a focused approach to fashion design; professionals conceptualize, create and showcase shoe designs for a variety of markets. Many footwear designers specialize even further, designing shoes for particular ages, genders, careers or environments; footwear for senior citizens, women, nurses, and rock-climbing are just a few examples. Full-time footwear designer jobs can be found with corporate shoe retailers and boutique footwear design companies, but most footwear designers pursue freelance work or entrepreneurial ventures.




JEWELLERY-DESIGNJewelry designers work with precious metals, diamonds, beads and gemstones to create wearable pieces of art. A jewelry designer may create one-of-a-kind pieces for high-end jewelers or an entire line for a mass-market fashion designer. They may also sell their jewelry themselves. Designers can create jewelry entirely by hand or they can begin the design process by using computer-aided design (CAD) software. As with many artists, jewelry designers are often freelance workers and must continually seek assignments or customers in a competitive market.




FINE-ARTSFine artists may express their personal visions through creations such as paintings, drawings or crafts. Depending on their skills and abilities, fine arts majors may choose from a wide variety of career options. Fine artists typically work on their creations while holding another job, but some opportunities may lead to a full-time career.





MULTIMEDIA-DESIGNMost careers in multimedia design require a bachelor’s degree in graphic design or fine art with a specialization in an appropriate medium, like TV, film, websites, or audio and video production. Through the applicable coursework, students can build a portfolio for their work. A graduate can look forward to work as a freelance multimedia designer, or being employed by non- or for-profit organizations, or the government.





IT-INTEGRATED-NEW-MEDIA-DESIGNDigital media designers create images, effects, and animation for film, video, computers, and other multi-media outlets. Their work typically involves designing a visual presentation of information and entertainment using computer programs. A bachelor’s degree in computer graphics or another relevant field is generally required, and prospective employers want to see a solid portfolio of the job candidate’s work. Many digital media designers are self-employed.





STRATEGIC-DESIGN-MANAGEMENTDesign management is the process of cohesively connecting all aspects involved in the design process, including design, development, marketing, and technology, while also staying focused on the needs of the client. Design management professionals can work in various industries, including advertising and marketing, architecture, graphic design, or motion pictures . Entry-level design management professionals can work as marketing assistants, production assistants, and project management assistants. More experienced design management professionals can seek employment as brand strategists, advertising executives, product developers, project managers, marketing managers, and business directors.



FASHION-MERCHANDIZINGFashion merchandising is a rather broad term that can be used to describe the business side of the fashion industry. Professionals with a fashion merchandising career must still have an eye for style, but they should also have a head for business as well. This field involves buying, pricing, marketing, displaying, and selling certain types of garments and accessories.





RETAIL-MANAGEMENTRetail managers and purchasing managers bring new trends in apparel and accessories to consumers. The program covers the historical and cultural considerations of fashion, and provides students with technical knowledge as it relates creating fabrics and garments. Contemporary trends in the industry and the development of the visual design skills needed to promote fashion products are emphasized.





DIGITAL-GAME-DESIGNDigital game designers work with a team developing and designing video games. Game designers are an important part of a comprehensive team of designers and developers that coordinate the complex task of creating a new video game. Game designers have duties like designing characters, levels, puzzles, art and animation. They may also write code, using various computer programming languages. Depending on their career duties, they may also be responsible for project management tasks and testing early versions of video games.




VISUAL-COMMUNICATIONThe field of visual communications design incorporates business, graphic design and multimedia concepts. The main goal for individuals working in the field is to develop a concept and design a platform that informs a target audience about a product.





  • National Institute of Fashion Technology (NIFT)
  • National Institute of Design (NID)
  • Indian Institute of Technology (IIT CEED & UCEED)
  • Apeejay Institute of Design (AID)
  • Footwear Design & Development Institute (FDDI)
  • International College of Fashion (ICF)
  • Indian Institute of Art & Design (IIAD)
  • Design Innovation Academy (IMS DIA)
  • Indian School of Design & Innovation (ISDI)
  • IVS
  • MIT
  • MADA
  • Pearl Academy
  • UID

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